Throughout This semester you will work in a small group(maximum four Essay

Throughout This semester you will work in a small group(maximum four persons)to analyse the strategic activates and decisions of - Essay Example The importance of location when expanding internationally is further verified through the study of Luo (2000). According to the above researcher, the expansion of each firm internationally is likely to be influenced by three factors: ‘ownership advantages of a firm, location advantages of a market, and advantages related to the internal processes of a firm’ (Luo 2000, p.103-104). It is made clear that choosing the appropriate location can affect the internationalization efforts of a firm, depending on the existence of increased or decreased location advantages in regard to the country chosen. According to Neelankavil (2007) choosing the appropriate country for entry is quite important due to the following reason: the selection of an inappropriate country for entry ‘can lead to severe damages on a firm’s performance while the time period required for recovering from such damages can be quite long’ (Neelankavil 2007, p.82). ... This means that the location chosen should secure the achievement of the above target, even in the long term (Ebner 2011). China meets the above term; the country’s population is quite high and the demand of products of such type, i.e. of products related to the nutrition of babies, is quite high, as also analyzed below. 3.2.2 Geographic distance When reviewing the appropriateness of a country as a target market emphasis should be also given to the distance between the home market and the target market (Tallman 2007). Indeed, ‘geographic distance’ (Tallman 2007, p.295) is often regarded as a factor that can highly influence the success of a product in a new market (Tallman 2007). Developing strategic alliances locally can be an excellent method for limiting the risks related to such initiatives (Tallman 2007, p.295). 3.2.3 Local demand for similar products The level of demand of products of similar characteristics is critical for choosing the location of a firmâ⠂¬â„¢s international expansion. In the case under examination the choice of China as a target market for Aptamil Power milk can be characterized as fully justified. In terms of its economy China ranks among the most powerful countries worldwide. In a report published by Economist (2013) emphasis is given to the power of the Chinese economy but also to the threats that the particular economy has to face since it is mainly ‘consumer – led’ (The Economist 2013). For Aptamil Power milk the Chinese market seems to be an excellent destination due to the following two reasons: a) the demand for products of the particular type is quite high in China (BBC News 2013), b) a recent scandal related to the quality of such

Company Analysis on eFax Essay Example | Topics and Well Written Essays - 3750 words

Company Analysis on eFax - Essay Example The objective of the company was to turn every fax machine virtually into an internet-on-ramp. The company provided millions of professionals a revolution in their document communications reducing the clutter of paper work and making faxing easy and accessible (Business Wire). eFax.com was the first company to provide such a free unlimited Internet service which had set a new standard because of the easiness to use technology involving fax - to - email delivery. The free service by the company was intended to unite 500 million global users of fax with approximately 100 million users of email. eFax.com was a breakthrough of web services and this paper brings out an analysis of the company eFax including its evolution and the final takeover by J2 Global. The company was utilizing its digital messaging technology for Internet applications. This included the use of Hotsend software, introduced in December 1998, and he M900e MFP which came to the market in January 1999. On February 8, 1999 the company changed its name from JetFax Inc to eFax.com and made the announcement of its eFax service, the first free fax to email service. eFax.com Inc was formerly known, as JetFax Inc was a leading provider of internet document communications solutions. ... The MFP market consists of office equipments that combine the print, fax, copy and scan functions in a single machine. The company had built up its product of eFax.com basing on this strong technology emphasizing the internet applications for the domestic transmission and software expertise. SWOT Analysis The SWOT analysis reflects the strengths, weaknesses, opportunities, and threats relating to the operation of eFax.com. Strengths Unique product line that covered business related associations and also the company is the first one to introduce efax kind of a product Free eFax service attracted more number of online customers increasing the advertisement revenue Combination of embedded system technology and connected software enhanced the utility of the products and services offered with scope for further technological improvements The company has a wider and prominent customer base Weaknesses The company had several products with misplaced focus on marketing The currency and other associated risks with the business in foreign countries increased the currency risk and other losses associated with the foreign exchange transactions The changes in technology entailed more expenditure towards research and development Opportunities The technological advancement provides scope for the development of newer and improved products and services including VoIP and other voice communication products The products are capable of being marketed internationally which increases the scope for the increased revenues Combining the embedded technology system software with the latest technological advancements make the application of the services easier